Commercial:
Thur August 22-
Thur Sept 12-watch commercials in class
Purpose: Assess your knowledge of production, conceptualization, scripting and collaboration. To get us going having some fun!
Assignment: Working in groups of 3 (your choice of partners) you will produce a 'humorous' commercial for a real or fictional product. Length will be 30 seconds. The funnier the better. You will finalize your project by uploading it to youtube for the purpose of analyzing audience reaction to your work. If you cannot find a partner team I will assign you to a team. Teams must be inclusive. YOU will absolutely loose major points for exclusion of people in your group.
Demonstrate:
You can work and have fun at the same time!
You understand that the best collaborative experiences result from highly skilled people in different areas come together to make something.
You can do this completely on campus (do not do this over a weekend, I want to see your work)
Learn/Explore/Review:
Use all of those production techniques to your advantage. Camera angles, lighting, camera operation. You will need to include logo and purchase information as well for your product. Convince me as a consumer that I not only need your product, but must have it!
Schedule:
8/22: Script/plan-script due end of class.
8/26: DOF overview, work with cameras, finish script, planning, act/rehearse for production
8/27: Production Shoot
8/29: Shoot-Milestone: Production shoot complete by end of class.
9/3: Transfer to Final Cut, Log Shots-identify problem areas, concerns
9/5-9/9: Edit, produce audio, develop graphics/animations.
9/10: Edit, Combine, Finalize---UPLOAD!
9/12: Watch/Popcorn and party!
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